Come for the abundant natural beauty of the Appalachian mountains, wealth of year-round outdoor activities, homegrown food and beer, rich history, and lively local arts & music scene. Stay for the diverse economy, welcoming community, entrepreneurial opportunities and high quality of life. Often called a San Francisco of the East and Paris of the South, discover for yourself why so many are choosing to live, work and visit the Asheville area – one of the Southeast’s most progressive and vibrant cities.