EverLine Coatings & Services Asheville is part of North America’s first award-winning line striping and pavement maintenance company, one that brings proven systems, high standards and a commitment to excellence to every project. Husband-and-wife team Maria Zurita and Andrés Cevallos launched the Asheville location just one year ago, combining their entrepreneurial drive with a deep appreciation for the community that they now call home. They fell in love with Asheville through years of visiting its mountains, arts scene and welcoming spirit — and decided to call it home.
We spoke with Maria, Owner & Managing Partner, about the lessons she’s learned, the reason they joined the Chamber and why consistent maintenance is key in their industry.
What qualities do you look for when hiring an employee?
I look for responsibility, dedication, integrity and drive. Andrés and I are directly involved in every project, and our clients expect strong communication, a defined scope of work, reliable crews and consistent, high-quality results. Those expectations need to be met by every one of our employees.
“Our mission is to deliver dependable service with integrity, professionalism and attention to detail —every time.”
During your first year of business, what was the greatest lesson you learned?
Clear communication is key to success. Our mission is to deliver dependable service with integrity, professionalism and attention to detail — every time.
Why did you decide to join the Chamber?
Starting a new business in a new industry and city hasn’t been easy. Being part of a business community through the Chamber has made a big difference. We love the people in Asheville, and we’ve found the guidance and support we needed to succeed.
Is there anything else you’d like to share about your business?
Most people don’t think about their parking lots or driveways until there’s a problem. Yet, it’s the very first impression a person gets of a business or a home. As with our health, consistent maintenance is simple and cost-effective, while neglect can lead to expensive repairs or a full replacement.