Maid In The City understands the importance of presentation.
The locally owned and operated professional cleaning company serves both Western North Carolina and Upstate South Carolina, and they cover not only residential cleanings but also commercial janitorial services, vacation rental turnovers and post-construction jobs for builders and contractors.
Basically, if a space needs to be clean, their team can handle it.
They maintain a high standard of quality and a serious commitment to friendly customer service because they understand that trust is at the core of their services: Clients put the power of a first impression in their hands.
We sat down and spoke with Maid In The City Owner Cristal Figueroa to discuss the history of her company, the best business advice she’s ever been given and how she defines success.
Where did your career find its start?
Maid In The City began with my mom’s courage to build a better future for our family. She started the company by taking her cleaning skills and combining them with determination and an incredible work ethic — and turned it into a business.
I later joined the business to help grow and strengthen what my mom had built. Together, we’ve expanded our services and created a company focused on professionalism, quality and integrity. As we’ve grown, our mission has also evolved to provide meaningful employment opportunities for others. We want to provide stable careers and empower people who are looking for the same chance to build a better future, just like my mom did when she took that first step.
“We want to provide stable careers and empower people who are looking for the same chance to build a better future.“
How has your company grown over the years?
What began as a small residential cleaning business has evolved into a full-service cleaning company that serves homeowners, businesses, builders, contractors and property managers. As part of that growth, we’ve invested in better systems, employee training and technology to improve efficiency while maintaining the personalized service that helped us earn our reputation.
Today, we’re continuing to grow by expanding our team, pursuing larger commercial contracts, and creating more employment opportunities within our community. While our services have grown significantly, our core values remain the same: integrity, attention to detail, reliability and treating every client’s property with the same care and respect we would our own.
Was there ever a time you felt like you had to completely start over?
Absolutely. After Hurricane Helene, we lost our office and faced many of the same challenges that countless other local businesses did. It forced us to rebuild while continuing to support our employees and clients. Looking back, that season strengthened our business. We became more resilient, improved our systems and gained confidence that we could overcome difficult circumstances together.
“By focusing on delivering exceptional service and building trust, we’ve been able to grow through long-term relationships instead of simply being the lowest bidder.“
What’s the greatest business advice you’ve been given?
“Never compete on price — compete on value.”
There will always be someone willing to do the job for less, but clients remember quality, reliability and professionalism. By focusing on delivering exceptional service and building trust, we’ve been able to grow through long-term relationships instead of simply being the lowest bidder.
What do you see as your company’s legacy?
We hope Maid In The City will be remembered as more than a cleaning company. We want our legacy to be one of resilience, integrity and opportunity. Our company was founded because one woman had the courage to create a better future for her family. If our story inspires someone else to believe they can rebuild their life — and if our business continues creating careers, serving our community and changing lives for generations to come — then we will have accomplished something truly meaningful.
Our long-term vision is to become the region’s most trusted cleaning company while never losing the personal service and family values that built Maid In The City from the very beginning.