The Ashe Luxury Apartments is redefining what it means to rent well. Designed to feel less like an apartment complex and more like a year-round mountain resort, The Ashe blends elevated design, thoughtful amenities, and a strong sense of community connection. From spacious, modern residences to gathering spaces that invite relaxation, productivity, and play, every detail is intentional. In this Q&A, we explore how The Ashe approaches hospitality, why quality matters in rental living, and how this new community is investing in both residents and Asheville itself—right down to the little moments that make everyday life easier.
Read on for our Q&A with Ashleigh Schaub, Community Manager…
Tell us about Ashe Luxury Apartments.
The Ashe Luxury Apartments offers lavish living in a mountainous setting, blending Asheville’s natural beauty with a suite of resort-inspired amenities. Our community features two collections of sophisticated residences in spacious one-, two-, and three-bedroom options. Some homes include private garages, while all are thoughtfully designed with private balconies, full-size in-unit washers and dryers, and top-of-the-line kitchen appliances. We are proudly pet-friendly with no breed or weight restrictions, so every four-legged friend feels at home.
Life at The Ashe is designed to feel like a long-term stay at a mountain resort. Residents enjoy access to a sparkling pool with water loungers, multiple pickleball courts, a craft beer tap room, and a modern remote-work lounge complete with printers. Everyday needs are just steps away at our on-site mini-mart, and community favorites like fireside seating areas, fitness spaces, and social lounges make it easy to gather, relax, and recharge. With a focus on quality living and connection, The Ashe offers more than apartments—it delivers a lifestyle of comfort, convenience, and modern luxury.
As part of our Community Connections program, we’re proud to offer special perks for those who help make Asheville a vibrant place to live and work. Application and administrative fees are waived for employees of our local partner organizations, as well as for Active Military Personnel & Veterans, Government Employees (State or Federal), and Buncombe County Employees—a small thank you for the vital roles they play in our community.
And to celebrate our opening in a major way, we’re giving away a custom 2026 Ford Bronco to one lucky first-generation resident. This special promotion runs through
August 31, 2026—visit LiveTheAshe.com for details.
What does “hospitality” mean to you?
To us, hospitality is more than a warm welcome; it’s about anticipating needs, easing daily life, and creating moments of comfort and surprise. It’s what makes a building feel less like a temporary stop and more like home — even if you’re renting.
At The Ashe, we’re going beyond the basics. Imagine coming home after a long day: groceries you forgot, a blender accessory, toothpaste — small but essential things you need now, not next week. That’s where our on-site minimart comes in. It’s not just a convenience, it’s a promise: you’ll find essentials without having to drive, without late-night detours, without interruptions to your rhythm.
Thanks to our vendor partnership, our minimart isn’t just shelves and inventory — it’s a tech-enabled service that’s always available, stocked with what residents really use, and designed to make life smoother. You might leave for work in the morning and realize you need detergent or coffee filters; instead of running to a store, it’s right at your doorstep.
That, to us, is true hospitality — caring for those little moments that most people don’t think about, but once you have them, you can’t imagine living without them.
What do you enjoy most about working in your industry?
What I enjoy most about working in this industry is the ability to create lasting value through quality. At The Ashe, our focus is on building spaces that residents can truly be proud to call home—even as renters. We believe that a well-designed, well-built home adds dignity and stability to everyday life, and that pride of place benefits not just our residents but the broader Asheville community.
For us, “creating value” isn’t just about real estate—it’s about investing in thoughtful design, durable construction, and elevated amenities that make a renter feel the same pride and comfort as a homeowner. When residents feel connected to where they live, they’re more engaged with the neighborhood and more invested in the long-term success of the community. That’s the part I enjoy most: knowing that what we build today helps people feel at home and strengthens Asheville for the future.