Asheville Hotel Group is making guests and community feel valued

May 12, 2021

Asheville Hotel Group is focused on providing the best experiences for guests, of course, but they’re also focused on giving back to and engaging with the local community as much as possible. 

“Community engagement is nothing new at Asheville Hotel Group,” Ray Anderson, Director of Sales at Asheville Group said. “It has been a part of the fabric of our company since we opened our first hotel.  For over thirty years, we have assisted with many different programs in our community.”

Some notable examples of this are raising money for and volunteering with Manna Food Bank via their Sweet Dreams Full Plates initiative, their annual volunteer service with Eblen Charities for their St. Nicholas Project and assisting with local school’s mentoring and children’s literacy programs. 

The group has been serving the community and its guests since its founding in 1989 when local business owners founded the group. 

The mission since day one has been to become the best hotel company in Western North Carolina,” Anderson said. “Our first hotel opened off Brevard Road in 1990 and our current portfolio now consists of five award-winning properties all from the Hilton Family of Brands.  Having strong ties to the community has always been a cornerstone of our company and having an Asheville native and third-generation at our helm makes that task even more personal.”

At its heart, Asheville Hotel Group is about providing a hospitable, enjoyable experience to their guests through their core values, which form the acronym ‘G.U.E.S.T.’

“Hospitality has always been about the guests that stay with us each and every day,” Anderson said. “Our Core Values reflect the same: Growth through personal and professional development with integrity; Understanding and anticipating the needs of our guests; Excellence achieved through the culture of respect and commitment; Service delivered with selfless actions and finally Trust in yourself.

Anderson credits the Asheville Hotel Group’s success in the industry with their prioritization of the guest experience.

“Making your guests feel valued and important is vital,” he said. “Greeting everyone with a smile and a friendly demeanor is of utmost importance. Being able to handle any type of issue with patience and understanding is an effective way to overcome a possible negative experience.  All of our employees ALWAYS make an effort to go the “extra mile”, listen intently and always try to be humble.”

You can inquire, schedule a tour or book your next event with Asheville Hotel Group by calling 828-684-1486 or emailing Check them out on Facebook, Instagram and read their reviews on TripAdvisor & Google to see what guests have to say about their hotels.