Salute to Small Business, May 4-7

Join other local small business leaders for a series of virtual events to strategize and to connect as we make our way through and beyond this disruption.

Please click the links below to register for each event.


Monday, May 4 at 10 a.m. – Turning Uncertainty To Opportunity: Part 1 Strategies to Sustain Your Business

Who would have thought that a virus could so drastically disrupt our marketplace? That businesses would shut down, the unemployment rate would skyrocket, and social distancing would become the norm.

We are in unchartered waters. Never in our lifetime have we had this level of disruption. So, it begs the question how do we keep business going?  What should we be focused on? What are the best strategies for coming out successful on the other side? Because eventually we will come out of this crisis. Our economy will bounce back, consumers will start spending, and the marketplace will begin to grow again. As a business owner, you have to ask yourself, will you be prepared?

Join us for this three-part webinar series, where Business Growth Expert, Meridith Elliott Powell, shares the strategies you need to sustain, grow and transform your business through every phase of this crisis.

Based on research from her latest book, Meridith shares the stories and strategies that separate businesses that succeed from those that don’t in times of crises. Crisis such as war, disease, and economic depression.  She’ll break down each business phase of this pandemic, and help you build a strategy for success at every turning point. You’ll  leave this webinar series not only understanding how to sustain and grow your business, but with a plan to transform your business to ensure you emerge successful.

About the Speaker:

Voted One of The Top 15 Business Growth Experts To Watch, Meridith Elliott Powell is an award-winning author, business strategist and keynote speaker who helps her clients gain the sales and leadership strategies they need to turn uncertainty to competitive advantage.

Register for Part 1 Strategies to Sustain Your Business


Tuesday, May 5 at 10 a.m. – Turning Uncertainty To Opportunity: Part 2 Strategies to Grow Your Business

In the second installment of this three-part webinar series, Business Growth Expert, Meridith Elliott Powell, shares the strategies you need to grow your business through every phase of this crisis. (See additional info above)

Register for Part 2: Strategies To Grow Your Business


Tuesday, May 5 from  11 a.m.-12 p.m. – Strategic Business Positioning in the Wake of COVID-19 hosted by UNC Asheville Family Business Forum

Tune in to hear Ken Kaplan, of Kaplan CFO Solutions, speak on understanding and prioritizing options and challenges posed by the current situation, followed by Jim Stickney and Kristi Shrum of Insurance Service of Asheville (ISA), who will address reducing specific exposures during COVID-19.

Accepting questions ahead of time. Please send to Sophia Ungert by Monday, May 4, at 5 PM.

Register in advance:


Tuesday, May 5 from 2-3 p.m. – Why Marketing Your Business is More Important than Ever Before hosted by A-B Tech Small Business Center

The signs of an imminent recession are all around us, and one of thefirst things to typically get nixed from a business budget is marketing.  While in some ways that makes perfect sense,it’s important to understand the long-term implications of cutting back toomuch related to sales, marketing and customer engagement.  Learn how to think critically about whatmarketing investments make sense for your business right now and find ways touncover marketing benefits and opportunities that might not have made sense foryou just a few months ago.

Register for Why Marketing Your Business is More Important than Ever


Wednesday, May 6 at 10 a.m. – Turning Uncertainty To Opportunity: Part 3 Strategies to Transform Your Business

In the third installment of this three-part webinar series, Business Growth Expert, Meridith Elliott Powell, shares the strategies you need to transform your business through every phase of this crisis. (See additional info above)

Part 3: Strategies To Prepare Your Business for What’s Ahead


Wednesday, May 6 from 12-1 p.m. – Grow with Google Livestream: Manage Your Business Remotely in Times of Uncertainty


A free livestream on tools, tips, and resources to help businesses continue running remotely. In this one-hour online event, Grow with Google experts will demonstrate how small businesses can use products such as Google My Business, Google Ads, Google Meet, and YouTube to stay connected and update customers with critical business information. They’ll also share how these tools can help businesses host virtual meetings and events from anywhere.

Registration link:

Wednesday, May 6, 1-2:30 p.m. – Small Business Week Panel hosted by A-B Tech Small Business Center & Western Women’s Business Center

Join the Western Women’s Business Center, our clients, and our partners to celebrate. Panelists will include Sharon Harvey from the SBA, Duane Adams from the AB Tech Small Business Center, and our outstanding small business clients Kaye Bentley of Asheville Rooftop Bar Tours and Jessie Dean of Asheville Tea Company.

Click HERE to register!


Thursday, May 7 at 10 a.m. – Smart Series:  SEO Strategies for Small Business

With most of our interactions going virtual, it’s a good time to make sure you are maximizing your business’s SEO strategies. In this Smart Series, you’ll learn best practices for SEO to help you boost your online presence and connect with customers. Presented by Travis Cole with Integritive

We’ll cover:

  • Actions you can take to properly index your site for local searches and show up for relevant search terms
  • How to increase your organic traffic and the differences between organic traffic vs. paid traffic, direct traffic, etc.
  • Creating a Google My Business Listing
  • The importance of customer feedback, the use of schemas on a webpage, and how to create inbound links
  • Growing your digital presence and optimizing your content.

Attendees will receive a free site audit for their website with crucial on-page actions a site owner can take to increase their Google ranking.

Register for SEO Strategies for Small Business


Thursday, May 7 from  2-3 p.m. – Know Your Small Business Resources: Navigating the Small Business Pipeline hosted by A-B Tech Small Business Center

As a new or potential small businessowner in North Carolina, you may be surprised to know the abundance ofresources available to you.  Whether you’re interested in businessplanning, budgeting, marketing or other business-related issues, this sessionwill introduce you to various organizations and online resources that arespecifically designed to support you and your business success!


Click HERE to register!


Thursday, May 7 from 4-5 p.m. – Business After Hours Virtual Happy Hour

Attended more Zoom meetings and teleconferences than you can count lately?

The Chamber is offering a FUN, interactive, socially inspiring opportunity for you to engage with other businesses in our area and just enjoy being together! It’s a new twist on our traditional Business After Hours

Register for Business After Hours – Virtual Happy Hour


Friday, May 8 from 10-11 a.m. – Design Thinking

Sustaining your business requires the imagination to see the post-COVID world through open eyes, and the courage to face it head on. Times like these reward the creative and the bold, while the price for guessing wrong is as steep as the infection curve of COVID-19. Design Thinking can take the guesswork out of pivoting by emphasizing empathy with your customer. This Design Thinking webinar will help guide your pivot strategy by encouraging you to think about what new problems your customers are facing and what solutions you can offer. Participants will engage their brains visually and overcome the barriers of language through a simple drawing exercise to explore problems and solutions from the customer’s perspective. No artistic abilities required! All you need is a writing utensil, a blank piece of paper and an open mind!

About the Speakers:

Ben Robbins is the SBTDC Business Launch Specialist at UNCA. He is tasked with supporting pre-venture entrepreneurs in the Asheville, NC area to start their businesses through counseling and cohort-based learning.

Sandra Dennison is the SBTDC Regional Director of UNCA & WCU. SBTDC is a business extension service for the University of North Carolina and is in partnership with the Small Business Administration offering no-fee confidential business coaching to growth oriented companies and promising start-ups.

Register for Design Thinking

Additional Small Business Resources:

  • A-B Tech No Limits Radio Show, Listen to the Small Business Center Leadership Team discuss how the Small Business Center is helping small businesses navigate the pandemic.
  • Startup Asheville