Under the guidance of its current owners, Hollywood Feed, the holistic pet food and supply company, has experienced remarkable growth. Originating from just a few local stores, the company has now established a formidable presence across 19 states. This expansion has been driven by strategic initiatives, acquisitions, and an unwavering commitment to the brand promise: if your pet doesn’t love it or if you don’t love it, Hollywood Feed will gladly replace or refund it.
“While we do treat our customers and their pets like stars, we are not named for the glitz and glam of Hollywood. Rather, we opened our first store in the 1950’s on the corner of Hollywood Street and Chelsea Avenue in Memphis, Tennessee.”
More than seven decades later, Hollywood Feed stands tall for its unwavering commitment to pets, their owners, caretakers, and the communities it serves.
Tell us about your business and the role you play in it.
“I am the Creative Manager for Hollywood Feed, a pet food and supply retailer offering natural and holistic food and treats, Same Day Delivery Service, Curbside Pickup, Autoship, and in-store shopping via our 170+ stores across 19 states. We proudly stand by our brand promise: If your pet doesn’t love it or if you don’t love it, we will gladly replace or refund it. Consistently ranking atop consumer choice awards in the markets we serve, Hollywood Feed has been named to Newsweek’s list of America’s Best Retailers for 2022 (ranking #1 in the pet care category), Best Pet Supply Stores by Dallas A-List, Best Pet Store by The Memphis Flyer, Best Self Atlanta Magazine’s Best Pet Store, Best Pet Food and Supplies in the Best of Denton County Awards, and Best New Business by Cary Living Magazine in North Carolina.”
Where did your career find its start? How did you get involved with your company?
“I have been at Hollywood Feed since shortly after I graduated from college at the University of Central Arkansas in 2009. I began my career here as a manager and went on to become a marketing analyst and then a marketing content coordinator prior to my current role of creative manager. Among the things I love about my job are our “pack” of team members I get to work with and the fact that every day is ‘bring your dog to work day’ ☺!”
How has your company grown over the years?
“When our current owners took over the brand in the early 2000’s, we had only a few local stores. Today, via strategic growth, expansion and acquisition, Hollywood Feed now serves pets, their owners, caretakers and communities in more than 170 stores across 19 states.”
What’s a little-known fact or trivia about your business?
“While we do treat our customers and their pets like stars, we are not named for the glitz and glam of Hollywood. Rather, we opened our first store in the 1950’s on the corner of Hollywood Street and Chelsea Avenue in Memphis, Tennessee. 70+ years later, we are still going strong!”
How has your/your company’s idea of success transformed?
“In an industry largely focused solely on product sales, we have defined success by focusing on community support, education and sustainability.
What’s the greatest business advice you’ve been given?
“To the customer, you are the company.” -Shep Hyken, Customer Service Speaker/Author
What is most important to you/your company now?
“Increasing access to the products we provide whether that be via Same Day Delivery, Curbside Pickup, shipping via our website or in-store access.”
What do you see as your company’s legacy?
“Healthier pets with greater longevity and quality of life. Everything we do – from sourcing locally and supporting rescue efforts to continuing education and sustainable practices – is all aimed at happier, healthier pets for our valued customers and communities.”