Premier Sotheby’s is providing their customers with a luxury experience, no matter the price point. Although they are part of a global realty network, they are highlighting the incredible beauty and unique culture of Asheville through the homes they sell and the community they serve.
Read the rest of our interview with Managing Broker-In-Charge Beatrix Masotti below…
Tell us about your business and the role you play in it.
I’m the managing broker of Premier Sotheby’s International Realty’s Asheville, North Carolina office, where I support a talented team of sales professionals who are local experts. With more than 40 sales galleries in North Carolina and Florida, our company is one of the highest volume-producing affiliates in the Sotheby’s International Realty® global real estate network and consistently ranks as the luxury leader in the markets that we serve.
We believe everyone deserves the extraordinary; our mission is to deliver a luxury experience at every price point. Our associates provide personalized services to help customers achieve their goals — leveraging our masterful marketing platforms, in-depth market reports, and an award-winning website. An in-house team of 30 marketing professionals creates a comprehensive suite of print, digital and social media services tailed to promote each unique property to a targeted audience of buyers. In addition to custom property brochures, our notable publications include FOLIO, an annual company magazine that showcases our property collection in the North Carolina region. Featuring listings from each market, it is distributed through multiple channels locally and nationally.
Where did your vision begin? How has it grown?
Premier Sotheby’s International Realty was founded in 1983 with our first locations in Sarasota and Naples, Florida, and a goal of building trusting relationships. We opened our Asheville office in 2016. What began as a family business has evolved into an industry-leading brokerage with over 1,400 professionals throughout Florida and North Carolina. While we are constantly growing our team and innovating our technologies and strategies to suit today’s modern market, we will never forget who we are: the local brokerage with the global reach — the one with the enduring brand and storied heritage that began in 1744 with the Sotheby’s auction house.
What made you choose the Asheville area?
As one of the most wondrous cities in western North Carolina, the Asheville region presents the best of an East Coast mountain resort town with thriving metropolitan areas and exclusive enclaves honoring its historical traditions. Asheville is an extraordinary place, and the residential opportunities here are truly unmatched. With a breathtaking landscape set against the Blue Ridge Mountains, a multitude of renowned neighborhoods, and charismatic local culture, discerning homebuyers from all over the country are drawn to this sensational city.
Asheville is the ultimate destination for an exquisite lifestyle, whether it be year-round or a seasonal getaway. We are thrilled to showcase this beloved community revered for its flourishing arts industry, historic attractions, unique shopping, adventurous lifestyle, and inviting downtown spaces.
Who are your key partners?
Our sales associates are our partners, and they are the absolute best in the business. We are united by a culture of providing elevated service to our customers and support of one another.
Our incredible team of professionals is passionate, skilled, dedicated, and award-winning. They are the premier resource in the Asheville market with decades of experience and an impeccable reputation. Premier Sotheby’s International Realty sales associates are full-time REALTORS® who live in and actively serve the local community.
What has been your greatest challenge? Your greatest Victory?
Premier Sotheby’s International Realty serves an incredibly competitive market. We recognize that our company’s success depends on providing boutique services with the resources of a world-renowned brand. We also rise to this challenge by setting the industry standard for marketing and public relations: our customized approach offers brilliant, high-quality imagery, digital innovation, an exclusive network of media partners and dynamic social media to set us apart from the competition.
Our greatest victory is reflected in how we have conducted business during the pandemic. During such an unprecedented time, our company was able to adapt quickly, become stronger and continue to break records, all while providing safe experiences and the highest quality service to our customers. Last year presented many challenges, yet with sheer determination, exceptional talent and incredible leadership, Premier Sotheby’s International Realty achieved $7.1 billion in total company sales volume for 2020, representing a 37% increase over the previous year.
What is a little-known fact about your organization?
Our affiliation with Sotheby’s International Realty gives us a unique advantage in the real estate market. There is immense value in our extraordinary heritage. Sotheby’s is one of the world’s most recognized and respected luxury brands and Sotheby’s International Realty represents exceptional customers and extraordinary real estate properties worldwide. It is a privilege to work with talented associates around the globe. By utilizing Sotheby’s International Realty’s unmatched referral network and marketing resources, we can elevate our engagement, influence, credibility, and performance in the markets we serve. The value of a home is maximized the moment our iconic blue sign is displayed.
If you had to give one piece of advice to someone just starting out in the real estate realm, what would it be?
For anyone starting out in real estate, elevated service is one thing that will set you apart. The difference between average and exceptional is how you shape the customer experience and when it comes to luxury real estate, experience matters. It is crucial to understand the market and demographic that you’re working with. Pair that knowledge with local expertise, building trusting relationships, investing in training and certifications, customizing marketing tools, and creating a vast network of connections, and you will be able to create an unforgettable, unrivaled customer experience.
What does the word “community” mean to you?
From individual residential neighborhoods to our worldwide network, our community is our greatest asset. It is important to us to be engaged and make contributions to our local communities. From our market in Asheville and throughout our footprint in North Carolina and Florida, we are so proud of the regions that we call home — with each professional on our team dedicated to being an active member of his or her community. We are also incredibly grateful for our community of collaborators. Premier Sotheby’s International Realty’s success results from the tremendous combined efforts of partners and supportive team members who collaborate to produce exceptional tools and materials that continuously elevate our brand. Additionally, we appreciate the entire Sotheby’s International Realty global community of 24,000 sales associates in 75 countries. We are proud to work with such a remarkable, time-honored brand.