Quility, the award-winning insurtech company, is driven by a commitment to making life insurance accessible while maintaining a strong focus on social responsibility. Co-Founder Meredith Ellison emphasized the company’s unique approach, describing it as a “modern approach to the traditional process of buying life insurance.”
“Our vision started with an understanding of just how important life insurance is,” Ellison says. “How it gives people the ability to grieve and to care for themselves and their loved ones during times of tremendous loss.”
Beyond financial transactions, Quility operates with a profound understanding of the emotional and practical support life insurance provides during challenging times. Ellison’s vision also included a dedication to social responsibility, driving Quility to impact not only its clients but also the wider community.
Read our full interview with Ellison below…
Tell us about your business and the role you play in it.
“We like to describe Quility as a modern approach to the traditional process of buying life insurance. We’re an award-winning insurtech company with a big heart for giving back to the communities and organizations that inspire us.
As a founder and leader in organizational well-being, I focus primarily on supporting the success and personal development of our agents and staff.”
Where did your vision begin? How has it grown?
“Our vision started with an understanding of just how important life insurance is; how it gives people the ability to grieve and to care for themselves and their loved ones during times of tremendous loss.
We also started our company with the desire to create impact; to live into the social responsibilities we believe are incumbent upon for-profit companies. Over the years, as our network of agents and corporate staff has grown, so has our ability to support our clients and the philanthropic efforts that mean so much to us.”
What made you choose the Asheville area?
“When my husband and I were in our early twenties, we were living in Colorado. It was wonderful and it also wasn’t quite right; mostly because we were so far from my family. Over and over, we had heard so many great things about Asheville so we packed our bags and made the move, sight unseen. It took no time at all to know we’d found home and the place we would grow our family and follow our dreams.”
Who are your key partners?
“Our partners are our carriers, clients, agents, corporate staff and community—everyone who helps Quility be the best it can be!”
What has been your greatest challenge? Your greatest victory?
“We are always faced with the challenge of living by what we trust and not by what we fear. Making decisions from a grounded place, especially when the stakes feel high, takes a whole lot of focus and fortitude.
One of our greatest victories is that we did it our way. We wanted to build the kind of company we would want to work for, and we did! Staying true to who we are, questioning previously held beliefs, deepening our purpose as we continue to grow—these are the wins we continue to strive for.”
What does the word “community” mean to you?
“Community means connection. It means opportunities to give and receive; to serve and be served. Community can be as small as your neighborhood or as expansive as the whole planet (and beyond).”
Is there anything else you’d like to share about your business?
“Having a roadmap to wholehearted culture is incredibly important to us. So much so that we developed our own! The Ripple Model provides a structure and the opportunities for our agents and staff to live into the values of women+ empowerment, community outreach, well-being and personal growth.”