Strategic planning shouldn’t be something companies dread said Carol Rovello of Strategic Workplace Solutions during her presentation at January’s Lunch and Learn.
Too often strategic plans are tedious lengthy documents that gather dust on a shelf, but approaching the process with simple tools and process can make strategic planning beneficial for businesses of all sizes.
“Only when you think strategically can you identify the organizational direction that has the best chance of leading to business success,” Rovello said. “It is important to remember that your strategic plan should be fluid.”
Steps to strategic planning:
Rovello recommended a SCOT (strengths, challenges, opportunities, threats) analysis in place of the traditional SWOT. (strengths, weaknesses, opportunities, threats). A SCOT analysis takes a broader approach. “Not all challenges area a sign of weakness,” she said.
Download a pdf of the presentation which includes a strategic plan and action plan template.