Business Buzz: 2/23/21

February 23, 2021


  • AdventHealth Hendersonville has announced the latest winner of the DAISY Award, an international recognition program that honors and celebrates the skillful, compassionate care nurses provide everyday. Serenity Rhodes, RN, ACM-RN, a nurse with AdventHealth for 17 years and part of the Care Management team, has won the first DAISY Award of the new year. Her director calls her an outstanding nurse with a heart of gold and a work ethic to match.


  • Oncology provider GenesisCare has announced the addition of the new Elektra Versa HDTM at its Asheville location. The hypofractionated radiation therapy supplies patients with better results more quickly while reducing damage to healthy tissue. As a ​2020 recipient of the Best in KLAS award​, the Elektra Versa HD was ranked highest in the Radiation Therapy equipment category with accurate, stereotactic treatments that offer timely, adaptable service solutions for patients operating during COVID-19. The new treatment is available to patients with brain, lung, and metastases cancer throughout Western NC and comes just in time to raise the bar for cancer treatment during Cancer Awareness Month.


  • McMillan Pazdan Smith Architecture has promoted Thad Rhoden to the position of Asheville Office Director. Rhoden relocated to the Asheville area after completing a Master of Architecture degree from Clemson University in 2005. He served as President of AIA North Carolina in 2018, where he is still an active member, and also previously served as Project Architect for numerous clients in Western North Carolina, including Buncombe County Schools, Western Carolina University, Asheville Housing Authority and the Eastern Band of Cherokee Indians.


  • UNC Asheville and the Mountain Area Health Education Center (MAHEC) held their first vaccination clinics at the new COVID-19 immunization site at the UNC Asheville Reuter Center last week. The first people to be immunized at the site were Emma and James Hughes, a married couple from Maggie Valley. Currently, North Carolina is vaccinating people in Groups 1 and 2, which includes individuals 65 years old and older and all health care workers. On Wednesday, Feb. 24, the state will begin to expand to Group 3, beginning with teachers before expanding to more frontline workers on Mar. 10. As the North Carolina Department of Health and Human Services releases more allotments of vaccines, UNC Asheville and MAHEC plan to hold regular clinics at the site through May of this year. 
    • More information about the immunization clinics can be found here.
    • To sign up for the clinic, click here. 


  • Asheville Wellness Tours has a new monthly series of events geared toward connecting with the local community, businesses and entrepreneurs through a service approach, either in collecting donations or organizing service opportunities. The first event  “Love & Local Live Cooking Demo!” is a collaboration between local non-profit Asheville Strong and local chef J Chong. The virtual event will take place Thursday, Feb. 25 at 7 p.m. and costs $25, with all proceeds going to Asheville Strong’s Feeding Our City Initiative. To register for the event, click here.