Everyday Orthodontics Creates Beautiful Smiles with a Personal Touch

February 7, 2024

Everyday Orthodontics was born out of Dr. Liz Brooks’ desire to provide stellar, affordable care tailored to each individual. With a belief in building genuine relationships, the practice caters to people of all ages, from the littlest family members to grandparents and individuals with special needs. 

“I feel that to be a good orthodontist, it starts by being a good human first,” says Dr. Liz. “It means honesty, integrity, and genuine interactions. It means involving my patients in their treatment every step of the way and listening to them carefully. It means giving back every day.”

Dr. Liz’s mission is to ensure everyone leaves with their best smile, fostering an environment where creativity and care flourish.

Check out our full Q&A with Dr. Liz below…

Tell us about your business and the role you play in it. 

I’m Dr. Liz and I want you to have your best smile.

At Everyday Orthodontics, we believe in providing stellar, affordable care that’s tailored to each unique person we have the privilege of helping — whether that’s you, your littlest family member, your grandparent, or someone you love with special needs.

We believe in finding the best possible fit for you and your treatment, even if that means going to someone else. We believe in smiling so much your face hurts, and that unicorns are totally real. We believe in building a practice that champions honesty and integrity, and puts patients first, every day.

How did you come up with your idea or concept for your business? How did you decide on a name?

Since the beginning of my dental journey, I have tried to redefine the orthodontic scene by following an authentic and humanistic approach to care. Going to the dentist can be a fun and informal setting where amazing relationships are built, and creativity can flourish. It can be a place where you feel welcomed, relaxed, and truly love to visit. It can be a place where you can just be you.

What makes your business unique in its field?

I’m an orthodontist with an unwavering passion for what I do and there is nothing more rewarding than seeing someone feel healthy, confident, and beautiful. I feel that to be a good orthodontist, it starts by being a good human first. It means honesty, integrity, and genuine interactions. It means involving my patients in their treatment every step of the way and listening to them carefully. It means giving back every day.

I often hear people say I don’t look like your typical orthodontist. I rock my blue hair and tattoos, I have background in art and ceramics, and I probably wear too many black t-shirts. But I am also fellowship trained in complex cranio-facial orthodontics, I worked on a renowned cleft palate team, I have taught other dentists and orthodontists for many years and have had the absolute joy of seeing each and every smiling face on all of my patients. If I’m not a typical orthodontist, then I embrace it with open arms.

With my previous training and experience, I am able to offer a vast array of services including braces, aligners, adult orthodontics, special needs care, complex case treatment, jaw surgery, TMJ treatment, and sleep apnea treatment.

During your first year of business, what was the greatest lesson you learned?

Everything always costs more and takes longer than you anticipate!

Where do you see your business in the next year? The next five?

I am so excited to see this practice grow and contribute to the health and well-being of this wonderful community.

Why did you decide to join the Chamber?

I wanted to be connected to other great businesses in the area and show my commitment and support to the growth and prosperity if this awesome city

What is your favorite part about doing business in the Asheville area?

This is such a special place and I feel so honored to be a part of it. The community here is so supportive and wants you to thrive as a small business.

Learn more about Everday Orthodontics and book an appointment at www.everydayortho.com and follow the journey on Instagram and Facebook for a closer look at the everyday magic happening within the practice.