Two local direct marketing companies are teaming up. Joe and Annamarie Jakubielski, publishers of Hometown Value Guide and Diane Sparks and Bob Perlstein, owners of You Get We Give announce a local strategic alliance to support merchants, residents and local nonprofits. Perlstein and Jakubielski decided to partner to promote their direct marketing programs as they both agree, “that direct marketing is an effective method to acquire new customers for Asheville’s local merchants. It’s 100% measurable, totally targeted and can be cost effective.”
Selecting the right promotional media can be overwhelming and many small businesses find themselves in an ‘either/or’ position. This partnership opens up an opportunity to take a multi-channel approach and at the same time benefit local nonprofits. Both marketers will donate a percentage of revenue from each media sale.
Hometown Value Guide, in its ninth year of publishing, is a targeted direct mail magazine mailed to 55,000 local residents containing discounts and savings from local businesses. You Get We Give is Asheville’s local deal marketing company offering deals from local merchants while giving back a percentage of sales to local nonprofits.